WE HELP KNOWLEDGE-BASED COMPANIES WITH 1–10 PEOPLE MAKE SALES PREDICTABLE, ENJOYABLE, AND EFFICIENT
- SO THAT YOU CONSISTENTLY GAIN NEW CLIENTS AND ENSURE THAT BUYERS CHOOSE YOU, EVEN IF THEY HAVEN’T HEARD OF YOU BEFORE.
MEDIA:
Forbes USA
Helsingin Sanomat
YLE
MTV
Kauppalehti
Turun Sanomat
Iltalehti
Aamulehti
Forbes USA Helsingin Sanomat YLE MTV Kauppalehti Turun Sanomat Iltalehti Aamulehti
Position yourself at the top and make sales enjoyable, fast, and effective.
Are you tired of unsuccessfully trying to justify the value of your service to potential clients or waiting in uncertainty for the next order—without having any control over it? What if you could turn completely unknown contacts into paying customers—quickly and without years of brand building?
We help expert entrepreneurs become the top choice for their target audience and communicate their service as the most valuable and logical investment, so that sales finally feel clear and enjoyable—and most importantly, bring in business.
Results from our clients:
We believe that every company has world-class expertise. Now it's time to show it.
We help our clients clarify the value of their expertise, communicate it effectively, and close deals faster—with proven sales processes.
You'll get brand-new contacts into meetings quickly and position yourself as their top choice right away.
The result: Sales become enjoyable, clear, and, most importantly, effective.

The 6 Core Areas of the Selldea Method
1. Increasing Buyability
Make it easy for customers to buy by removing obstacles. Why should they choose you—and why now? When you can communicate the value of your service from the customer’s perspective, sales become simple and natural.
2. Positioning at the Top
Be the number one choice for your target audience. Highlight your top expertise and package it attractively. This way, you avoid competition, attract better clients, and can raise your prices—without self-promotion.
3. A Simple Sales Process
A clear system brings confidence and results. When sales follow a straightforward process, unnecessary hassle disappears. You’ll gain more clients faster and feel fully in control of your sales.
4. Selling Through Helping
The best sales don’t feel pushy. Customers want solutions, not sales pitches. You’ll learn how to guide them to a point where investing in your service feels like the obvious choice.
5. Smart Productization
Focus on what creates the most value. When you know what benefits your customer the most, you can design your service efficiently. Less routine work—more results and higher billing.
6. An Attractive Brand
Build a strong brand without an expensive agency. With simple tools, you’ll learn how to position yourself as a trusted expert in your field, attracting high-quality clients and media attention.
What you get:
How we get your sales in shape:
In Selldea's 12-week program, we will build your sales process together and create sales communication that brings you a steady stream of paying clients—without unnecessary hassle or long sales cycles.
You will receive:
Personalized consulting, where we refine your sales strategy and sales materials to perfection.
Proven methods, tested hundreds of times, for turning new contacts into paying customers.
All the necessary tools, instructions, forms, and templates for your sales materials so you can implement what you've learned right away.
Clear guidance that helps you apply everything to practice without unnecessary tweaking.
What does this require from you?
About two hours per week. You’ll go through the materials, fill out clear forms, and immediately gain access to the most effective sales communication and sales processes. As consultants, we'll review everything with you and help you fine-tune it so you can be sure to attract new clients.
How to get started?
Book a free 40-minute consultation, where we’ll review your situation and provide concrete steps to develop your business right away. The meeting comes with no obligation.
During the consultation:
We’ll identify the biggest bottlenecks in your sales and scalability.
You’ll receive your first action steps to address these issues.
We’ll assess together whether the Selldea method is the right solution for you.
We only select entrepreneurs for consultation whom we are confident we can help, so feel free to reach out and book a time.
pekka.laaksonen@selldea.com
+358 40 847 5621
Consultants and Example Results:
-
PEKKA LAAKSONEN
Sales Communication and Productization for Both SMEs and Fortune 500 Corporations for 11 Years
I have helped both SMEs and Fortune 500 companies find their sharpest sales and marketing messages for 11 years. My clients have included companies like Fortum, Cognizant, Metso:Outotec, as well as several small and medium-sized consulting and IT firms.
Clarifying sales and marketing messaging – in both domestic and global markets.
Customer acquisition in practice – thousands of sales calls, tens of thousands of sales emails, and hundreds of sales meetings.
Sales development for consulting and IT companies – delivering concrete results, not just plans.
Entrepreneur and sales driver – built my own company’s sales and advertising from initial contact to closing deals.
Master’s degree in Engineering (Sales Communication Optimization and Knowledge Management) – thesis on optimizing sales communication in the consulting industry.
I’ve lived what I talk about: Since 2015, I’ve run my business globally, spent winters in six different countries, and networked with international companies and entrepreneurs.
If you want your sales to work more efficiently and your message to hit harder, I can help you do that with proven methods.
-
EMMA IVANE
Consulting and Branding That Made It to Forbes in the United States
International success stories and newly productized services that have sold for tens of thousands right away. I’ve helped entrepreneurs and companies package their services so that they stand out, sell, and scale—both in Finland and internationally.
Productization and Sales – Trained dozens of entrepreneurs to productize their services and generate tens of thousands of euros in sales within the first few months.
International Brands and Media – Clients include Nespresso (global TV commercial production), Arla, and Dr. Oetker (strategic marketing and print advertising).
Follower and View Counts – Over 25,000 followers on Instagram, 2.9 million views on a single Instagram video, and 1.3 million views on Pinterest.
Experience That Shows and Speaks – Over 100 media publications globally, 9 published books, and globally recognized photography work.
Impactful Sales Consulting – A Finnish documentary sold at the Cannes Film Festival to Al Jazeera, reaching nearly half a billion viewers.
I’ve worked for almost 10 years as a consultant for businesses and government organizations (clients include Ateneum, Kiasma, and AVI), as well as coached entrepreneurs, artists, and brands to build international visibility and influence.
If you want a brand and communication that stands out, influences, and sells, I can help you achieve that with tested methods.
The Principles of the SELLDEA Method:
Effective sales are based on one thing: genuine care for your customers and their results.
There is always a buyer for high-level expertise, as long as the customer understands its value in their own business. The secret to successful expert sales is not in aggressive pushing, but in understanding your customer’s world better than anyone else.
In Selldea's 12-week program, we’ll clarify:
How to stand out as an expert and position yourself as the top choice.
How to communicate the value of your service so that buying becomes obvious to the customer.
How to build a simple yet effective sales model that generates high revenue without a heavy workload.
You define what success means to you. It could mean growing your business, gaining more freedom, spending time with family, or achieving a 10,000-euro monthly income. We believe in entrepreneurship built around your own dreams.
We avoid the common pitfalls of sales:
Unclear communication that doesn't stand out or convince the customer.
Random sales tactics without a clear, repeatable process.
A non-scalable model where growing income requires endless additional working hours.
Constant busyness and overwhelming workloads.
Instead, we ensure that your sales model is efficient, easily maintainable, and allows you to increase your income without needing to work more.